CASE STUDY · BRAND & RETAIL
AHLAN
SWEETS & BAKERS
A local sweets and bakery business needed a stronger identity that could work from storefront signage to interior retail experience and make the brand feel more established.
FROM AN UNFINISHED SHOP
TO A RECOGNIZABLE BRAND.
The original retail space had no cohesive visual identity and the exterior did little to communicate what the brand stood for. The challenge was to create a distinctive sweets-and-bakers identity and imagine how it could scale across signage, shutters and interior touchpoints.
The solution combined a culturally expressive wordmark, a deep red palette and premium warm interiors. The visual system was then translated into exterior signage and shop concepts to show the full transformation.
BEFORE
THE STARTING
POINT.
AFTER / PROPOSED EXPERIENCE
BRAND THINKING
IN THE REAL WORLD.
