Hierarchy
Clear product names, notes and supporting information guide the reader without competing for attention.
CASE STUDY · EDITORIAL DESIGN
AL SULTAN
LONDON
An A4 catalogue system designed to present a premium fragrance range with stronger hierarchy, richer product storytelling and a luxury Middle Eastern visual language.
A4 CATALOGUEEDITORIAL SYSTEMPREMIUM PRODUCT STORY
THE PROBLEM WASN’T MORE PAGES.
IT WAS BETTER STRUCTURE.
The catalogue needed to feel premium while carrying multiple fragrances, notes, product details and brand storytelling. The challenge was to avoid a cluttered brochure feel and create a consistent editorial rhythm across every spread.
I built a reusable layout system with controlled typography, dark premium backgrounds, gold accents, product-led compositions and enough variation to keep each fragrance distinctive.
FULL CATALOGUE
THE WHOLE STORY.
ONE CONTINUOUS EXPERIENCE.
Move your mouse across the catalogue. The artwork responds with a subtle perspective shift while staying fully readable at maximum width.
Consistency
A modular grid keeps the full catalogue visually unified even when colors, ingredients and imagery change.
Premium Feel
Dark tones, gold detailing and product-centric composition position the range with stronger perceived value.